Building
the Universal Library
From the days of Sumerian
clay tablets till now, humans have "published" at least
32 million books, 750 million articles and essays, 25 million songs,
500 million images, 500,000 movies, 3 million videos, TV shows and
short films and 100 billion public Web pages. All this material
is currently contained in all the libraries and archives of the
world. When fully digitized, the whole lot could be compressed
(at current technological rates) onto 50 petabyte hard disks.
With tomorrow's technology,
it will all fit onto your iPod. When that happens, the library of
all libraries will ride in your purse or wallet if it doesn't plug
directly into your brain with thin white cords. Some people alive
today are surely hoping that they die before such
things happen, and others, mostly the young, want to know what's
taking so long.
Corporations and libraries
around the world are now scanning about a million books per year.
Amazon has digitized several hundred thousand contemporary books.
In the heart of Silicon Valley, Stanford University (one of the
five libraries collaborating with
Google) is scanning its eight-million-book collection using a state-of-the
art robot from the Swiss company 4DigitalBooks.
This machine, the size
of a small S.U.V., automatically turns the pages of each book as
it scans it, at the rate of 1,000
pages per hour. A human operator places a book in a flat carriage,
and then pneumatic robot fingers flip the pages delicately enough
to handle rare volumes under the scanning eyes of digital cameras.
Raj Reddy, a professor
at Carnegie Mellon University, decided to move a fair-size English-language
library to where the cheap subsidized scanners were. In 2004, he
borrowed 30,000 volumes from the storage rooms of the Carnegie Mellon
library and the Carnegie Library and packed them off to China in
a single shipping container to be scanned by an assembly line of
workers paid by the Chinese. His project, which he calls the Million
Book Project, is churning out 100,000 pages per day at 20 scanning
stations in India and China. Reddy hopes to reach a million digitized
books in two years.
What Happens When Books
Connect
But the technology that
will bring us a planetary source of all written material will also,
in the same gesture, transform the nature of what we now call the
book and the libraries that hold them. The universal library and
its "books" will be unlike any library or books we have
known.
The link and the tag
may be two of the most important inventions of the last 50 years.
They get their initial wave of power when we first code them into
bits of text, but their real transformative energies fire up as
ordinary users click on them in the course of everyday Web surfing,
unaware that each humdrum click "votes" on a link, elevating
its rank of relevance. You may think you are just browsing, casually
inspecting this paragraph or that page, but in fact you are anonymously
marking up the Web with bread crumbs of attention.
These bits of interest
are gathered and analyzed by search engines in order to strengthen
the relationship between the end points of every link and the connections
suggested by each tag. This is a type of intelligence common on
the Web, but previously foreign to the world of books.
Search engines are transforming
our culture because they harness the power of relationships, which
is all links really are.
At the same time, once
digitized, books can be unraveled into single pages or be reduced
further, into snippets of a page.
These snippets will be remixed into reordered books and virtual
bookshelves.
Indeed, some authors will
begin to write books to be read as snippets or to be remixed as
pages. The ability to purchase, read and
manipulate individual pages or sections is surely what will drive
reference books (cookbooks, how-to manuals, travel guides) in the
future.
So what happens when all
the books in the world become a single liquid fabric of interconnected
words and ideas? Four things: First, works on the margins of popularity
will find a small audience larger than the near-zero audience they
usually have now. Far out in the "long tail" of the distribution
curve that extended place of low-to-no sales where most of the books
in the world live digital interlinking will lift the readership
of almost any title, no matter how esoteric.
Second, the universal
library will deepen our grasp of history, as every original document
in the course of civilization is scanned and cross-linked. Third,
the universal library of all books will cultivate a new sense of
authority.
If you can truly incorporate all texts past and present, multilingual
on a particular subject, then you can have a clearer sense of what
we as a civilization, a species, do know and don't know. The white
spaces of our collective ignorance are highlighted, while the golden
peaks of our knowledge are drawn with completeness. This degree
of authority is only rarely achieved in scholarship today, but it
will become routine.
In preindustrial times,
exact copies of a work were rare for a simple reason: it was much
easier to make your own version of a creation than to duplicate
someone else's exactly. The amount of energy and attention needed
to copy a scroll exactly, word for word, or to replicate a painting
stroke by stroke exceeded the cost of paraphrasing it in your own
style.
So most works were altered, and often improved, by the borrower
before they were passed on.
That ancient economics
of creation was overturned at the dawn of the industrial age by
the technologies of mass production. Suddenly, the cost of duplication
was lower than the cost of appropriation.
Copy makers could profit
more than creators. This imbalance led to the technology of copyright,
which established a new order.
But a new regime of digital
technology has now disrupted all business models based on mass-produced
copies, including individual livelihoods of artists. The contours
of the electronic economy are still emerging, but while they do,
the wealth derived from the old business model is being spent to
try to protect that old model, through legislation and enforcement.
As copies have been dethroned,
the economic model built on them is collapsing. In a regime of superabundant
free copies, copies lose value. They are no longer the basis of
wealth. Now relationships, links, connection and sharing are. Value
has shifted away from a copy toward the many ways to recall, annotate,
personalize, edit, authenticate, display, mark, transfer and engage
a work.
Search opens up creations.
It promotes the civic nature of publishing. Having searchable works
is good for culture. It is so good, in fact, that we can now state
a new covenant: Copyrights must be counterbalanced by copyduties.
In exchange for public protection of a work's copies (what we call
copyright), a creator has an obligation to allow that work to be
searched. No search, no copyright. As a song, movie, novel or poem
is searched, the potential connections it radiates seep into society
in a much deeper way than the simple
publication of a duplicated copy ever could.
We see this effect most
clearly in science. Science is on a long-term campaign to bring
all knowledge in the world into one vast, interconnected, footnoted,
peer-reviewed web of facts. Independent facts, even those that make
sense in their own world, are of little value to science.
No one argues that scientists
should be paid when someone finds or duplicates their results.
Instead, we have devised
other ways to compensate them for their vital work. They are rewarded
for the degree that their work is cited, shared, linked and connected
in their publications, which they do not own. They are financed
with extremely short-term (20-year) patent monopolies for their
ideas, short enough to truly inspire them to invent more, sooner.
To a large degree, they make their living by giving
away copies of their intellectual property in one fashion or another.
Kevin Kelly is the "senior
maverick" at Wired magazine and author of "Out of Control:
The New Biology of Machines, Social
Systems and the Economic World" and other books. He last wrote
for the magazine about digital music.
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